ReelPlay UK Online Casinos List

Founded	2014
Employees	11-50
Headquarters	Sydney, Australia
Office Locations	Sydney
Number of Games	27
Types of Games	Slots

ReelPlay, which started its journey in 2014, got a strategic thrust when it was rebranded in 2019. Since then, they have developed a little more than two dozen video slots and less than ten classic three-reel slots for mobile casinos in the UK that are fresh in appearance and are built around inspirational themes.

Starting from the initial stages of pencil sketches, leading up to the final product that players can enjoy, every ReelPlay game is distinctively unique. All of its games boast gameplay enriched with features, contemporary 3D design coupled with impressive animations, intricate mathematical designs, and immersive soundscapes – all harmoniously blended within a creative concoction.

In addition to developing their own games, ReelPlay also offers game development, game marketing, and software integration expertise to its partner studios that are looking to launch their games with a bit of technical and commercial support. It might be a relatively new entrant in the mobile gaming market, but ReelPlay is a true trailblazer.

Infinity Reels, a novel feature introduced by the gaming studio in 2019, simplified slot gaming like never before. El Dorado Infinity Reels classic slot, for example, comes with four symbols on each of its three reels. The Infinity Reels mechanic has since become a popular fixture across the UK-based online casinos.

BB Games is one of the UK-based online slots studios to secure an IP licensing deal with ReelPlay for application of the innovative game mechanic across their authored slots. BB Games also utilises ReelPlay’s ReelPlay’s distribution network and their marketing consultancy. Another UK-based slot developer, Live 5 soon followed their suit.

"The Home of the Original Infinity Reels" was licensed by UKGC in June 2019, which allows the studio to provide its cutting-edge technology to online gaming casinos in Britain. Since 2019, the company has been increasing its presence and making significant impact across different regulated markets in Europe and North America.

As the award-winning B2B games studio continues to grow, it also incubates competitive collaborators and leverages symbiotic partnerships with leading operators. The iGaming studio demonstrated the power of strategic collaboration when its Hypernova Megaways title went live across the Light & Wonder ecosystem in British Columbia, Canada.